AP x Swatch Collaboration
Expert Reviews
YouTubeNico Leonard
mixed
Pros
- biggest watch-industry event in 4 years
- genius marketing move
- could expand AP awareness like MoonSwatch did for Omega
Cons
- AP identity built on exclusivity/flex culture, risks dilution
- collectors threatening to sell APs
- could be a disaster if it's a wristwatch — likely will be hanger/pocket-watch format
