An OS for buying fewer, better clothes.

Daft Pulp is a menswear intelligence platform. We extract structured product data from the internet's best expert reviewers — fabric weights, construction details, shrinkage percentages, expert verdicts — and make it searchable, comparable, and actionable.

Every product in our database has been discussed by at least one expert reviewer. We don't accept paid placements. We don't make up reviews. When Iron Snail says a t-shirt is the best heavyweight loopwheel under $100, we capture that — with attribution and a link back to the source.

We believe the best wardrobe decisions come from data, not hype. Cost-per-wear matters more than brand name. Construction matters more than marketing. And a $35 tee that an expert calls “the best value in menswear” deserves the same attention as a $300 one.

Built in Malmö, Sweden. 2026.