Privacy
Privacy Policy — Daft Pulp
Last updated: 28 May 2026
Who’s responsible
Daft Pulp (daftpulp.com) is operated by Otto Gisow as a private individual. Contact: hello@daftpulp.com.
What we collect
- Anonymous usage data (no consent required, legitimate interest). Search queries and search results in aggregated, anonymized form with no link to your identity, used solely to improve catalog coverage and search quality.
- Behavioral data (with your consent only). If you accept analytics cookies, we record which products you click, save, and click through to retailers, tied to an anonymous session identifier, to improve recommendations and ranking.
- Account data (if you register). Email address and your saved products, wardrobe, and settings.
Legal basis
Anonymous usage data: legitimate interest (Art. 6(1)(f)). Behavioral data and analytics cookies: your consent (Art. 6(1)(a)), which you can withdraw at any time. Account data: to perform the service (Art. 6(1)(b)).
Affiliate links
When you click through to a retailer, we may earn a commission. The retailer has its own privacy policy governing what happens on their site.
Your rights
Access, rectification, erasure, restriction, data portability, and the right to object. Contact hello@daftpulp.com. You may also lodge a complaint with the Swedish Authority for Privacy Protection (IMY).
Retention
Only as long as the data is needed. Anonymous data may be kept longer since it doesn’t identify you.
Third-party processors
We rely on a small set of vetted processors. Each receives only the minimum data needed to do its job.
- Supabase — database and authentication, hosted in the EU (eu-north-1).
- Vercel — site hosting and content delivery.
- Anthropic— the Claude API powers Ask the Stylist, Roast My Style, and other AI features. Your prompts are processed to generate a response and are not used to train models per Anthropic’s API terms.
- OpenAI — generates embeddings for semantic search. This includes product descriptions and the search queries you submit.
- Resend — transactional email for price-drop alerts (uses your email address only).
Changes
This policy may be updated; material changes will be noted on the site.