old-money2020s

Kendall Roy

Succession

The stealth wealth uniform: Loro Piana puffers, cashmere, and sneakers that cost more than suits. Quiet luxury before the term went viral.

The Look

6 pieces

01 · jackets

Loro Piana Storm System puffer vest

A sleeveless down vest in mid-grey or navy Storm System nylon, cut close to the body without any bulk. No logos beyond a barely-visible woven label at the chest. The kind of piece that costs four figures and reads, to the untrained eye, as nothing at all.

72%

US MilitaryM-65 Liner$50

US Military M-65 Liner is a quilted synthetic insulated piece that mirrors the understated functionality and close-to-body fit of a technical puffer vest. At $50, it captures the vibe of invisible luxury at a fraction of the cost.

68%

Triple Aught DesignMA-1 Flight Jacket$245

Triple Aught Design MA-1 uses technical nylon shell with PrimaLoft insulation in a restrained bomber silhouette. While cut more relaxed than the Loro Piana, it shares the same ethos of performance materials in minimal styling.

62%

Alpha IndustriesM-65 Field Jacket$100

Alpha Industries M-65 Field Jacket in nylon-cotton blend reads as utilitarian minimalism. Though it's a full jacket rather than a vest, the technical nylon material and restrained aesthetic echo the Loro Piana's no-fuss approach.

58%

FinisterreWaterproof Jacket$200

Finisterre Waterproof Jacket in natural materials suggests technical simplicity and performance-first design at a mid-range price point, aligning with the Storm System's understated luxury philosophy.

02 · knitwear

Heavyweight cashmere crew neck

A 12-gauge or thicker cashmere crew in oatmeal, camel, or charcoal, with a relaxed but not oversized body and ribbed cuffs that sit cleanly at the wrist. Worn as a mid-layer under the vest or alone, slightly untucked, with the collar just visible above the neckline. The fabric is visibly dense and expensive, pilling nowhere.

92%

William LockieCashmere Sweater$300

100% cashmere in jersey knit with regular fit perfectly matches the target's material and silhouette. William Lockie is a heritage cashmere specialist known for dense, pilling-resistant construction.

88%

QuinceGrade A Mongolian Cashmere Crewneck$59

Grade A Mongolian cashmere crewneck at exceptional value ($59) captures the luxurious feel and crew silhouette. Jersey knit delivers the clean, refined look without excess texture.

87%

NaadamCashmere Crewneck$75

100% Mongolian cashmere jersey crew at $75 offers premium material and classic proportions. Naadam's production standards ensure density and durability comparable to higher-priced alternatives.

76%

WillsEasy Cash Merino Cable Knit$211

90% merino wool with 10% cashmere blend in regular fit delivers substantial weight and luxury feel. Cable knit adds visual richness, though the texture is denser than a plain crew neck.

72%

FilsonGuide Sweater$560

Filson's Guide Sweater in merino wool with relaxed fit embodies the casual-luxe silhouette. Heritage construction ensures no pilling, though merino lacks cashmere's softness and prestige.

03 · pants

Slim tailored chinos

Flat-front chinos in a warm sand or stone twill, cut slim through the thigh and tapered to a clean, unfinished hem that breaks just once over the shoe. No crease, no belt loops stressed — worn with a slim leather belt or none at all. The fabric has a subtle sheen that separates them from anything sold at a mall.

88%

SulfitPremium Chinos$56

Slim fit in cotton twill with stretch—delivers the tailored silhouette and fabric texture without excess bulk. Affordable alternative that nails the modern chino vibe.

85%

Flint and Tinder365 Chino Pant$98

Slim fit chino with cotton-spandex blend provides the clean taper and contemporary feel. Premium construction at mid-range price mirrors the target's understated quality.

80%

M&S AutographItalian Slim Stretch Chinos$62

Italian slim stretch chino offers tailored fit and premium feel. Slightly warmer tone potential and refined construction align with the sophisticated aesthetic.

78%

ReissEastbury Chino Trousers$148

Slim fit chino trousers from a heritage brand—delivers the polished, minimal aesthetic. Material details unspecified but brand reputation suggests quality twill comparable to target.

72%

TopmanBlack Chinos$44

Tapered cotton twill chino captures the slim leg and clean finish. Color (black) differs from warm stone, but fabric and silhouette strongly echo the target's refined simplicity.

04 · footwear

Common Projects Achilles low sneakers

White or off-white full-grain leather low-tops, the gold serial number stamped discreetly at the heel the only branding. Kept immaculate but not fresh-out-of-box — worn enough to signal they are a default, not a statement. Paired with no-show socks or none at all.

05 · accessories

Slim leather card holder

A wafer-thin card holder in black or dark navy pebbled leather — Bottega Veneta or similar — that barely registers as a wallet. Carried in the front pocket, never the back. The anti-wallet of a man who has never needed to carry cash.

06 · accessories

Minimalist dress watch

A Patek Philippe Calatrava or A. Lange & Söhne dress watch on a slim tan leather strap, the dial a clean white or silver with no date window to clutter it. Worn loosely on the wrist, half-hidden under the cashmere cuff. Chosen to be recognized only by people who would already know.

Get the Look

Budget$153

Cheapest match per piece

3 of 6 priced

Mid$473

Median price per piece

3 of 6 priced

Premium$406

Closest match per piece

3 of 6 priced

Compare budget picks